Selling Guide

1. Target Market and Timing

To open your property up to the largest number of appropriate buyers it is important to consider who your target market is. Who do you think would like to buy your property? Once identified, try to tailor your space to appeal to this group of buyers – i.e. if you are hoping to appeal to young families, convert that office back into an extra bedroom. However, care must be taken not to alienate other groups that might also be interested.

Spring and autumn are traditionally the best times to sell so work hard to get your property ready to hit the market during these key times.

2. De-Clutter and De-Personalise

Some buyers struggle to visualise past what’s immediately visible. Anything they don’t like, be it purely aesthetic and ultimately changeable, can put some buyers off. So put away any personal items and photos, and take down any posters in children’s bedrooms. Clear away products in the bathroom and surfaces in the kitchen too.

Put things you don’t use on a daily basis away, and place any larger pieces of furniture into storage or the attic as this will help to create a feeling of space and make rooms appear bigger. Focus on the hallway, as this is where first impressions will be made and

3. Freshen Up

A fresh coat of neutral paint, new tiling or lino can do wonders to smarten up a tired-looking property. Re-grouting tiles is a great way to spruce up your kitchen or bathroom. Other tips include replacing broken light bulbs, re-painting the front door, ironing linen in the bedrooms, fresh towels in the bathroom, taking down any heavy, dark window dressings and strategically placing flowers throughout.

4. Clean Up

If you can’t stretch to re-decoration, or simply don’t want to, it is still essential that the house be spotless. A professional clean will help brighten up carpets and sofa covers whilst sparkling windows will help bring the outside in. People are inquisitive so may well look into cupboards and wardrobes to ascertain storage space so have a good clear out. In cities such as London, the garden can be a deal breaker so be sure to make is as appealing as possible.

5. Instructing an Estate Agent

There is no underestimating the input of an experienced and knowledgeable agent - someone who knows the area, understands the buyer demographics in your area and who can achieve a realistic price for your property.

Come and speak to Oliver’s; we’re confident you won’t be disappointed. You can email us here or call one of our offices: Hampstead, Kentish Town or Primrose Hill.

Help to Buy mortgage guarantee scheme facts:

• Available to all buyers (first time buyers and existing home owners)
• Available on all existing homes and new builds
• Applies to properties up to the value of £600,000
• Available in the UK
• Not available for those wishing to purchase a second home or buy-to-let
• Up to 95% traditional loan-to-value mortgages are available

Get in touch with Oliver’s today to see how Help to Buy could help you.

Selling your property? Get a free valuation

Selling your property? Get a free valuation

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