Zoopla.co.uk property website gets to number two in market

Zoopla.co.uk, the leading UK property website, which launched just two years ago today, has revealed its record growth statistics for 2009. Unique visitors to Zoopla.co.uk averaged 1.1 million per month over the past year, an increase of 229% year on year.

Zoopla.co.uk, which provides a comprehensive market resource by combining property listings with value data, has fast become one of the leading destinations for users to both search for property and do their market research. Having launched its sale and rental listings in February last year, its audience has rapidly grown organically and through its acquisitions, which were integrated late in the year onto the single Zoopla.co.uk platform.

Consumer engagement levels on Zoopla.co.uk also reached new heights last year, with page views up an impressive 269% year on year to 154 million and property searches on Zoopla.co.uk being conducted at the rate of one every 0.46 seconds throughout 2009, according to internal data. And, with the latest Nielsen figures just out for December, Zoopla.co.uk has emerged as the second most-visited property website in the UK for the second month running, behind only Rightmove and ahead of rivals FindaProperty and Primelocation.

Key milestones in 2009 for Zoopla.co.uk

* January - raised a further £3.75m bring total raised to £5.5m
* February - launched for sale and rental agent listings product
* July - acquired Thinkproperty.com from Guardian Media Group
* August - acquired PropertyFinder Group from News International
* October - named \\\\\\\\\\\\\\\'Best Property Portal 2009\\\\\\\\\\\\\\\' (Daily Mail UK Property Awards)
* November - completed integration of acquisitions onto single platform

Alex Chesterman, CEO of Zoopla.co.uk said, "2009 was a great year for Zoopla.co.uk with our record organic growth combined with our acquisitions. We remain focussed on providing the UK\\\\\\\\\\\\\\\'s most useful property resource and it is clear that consumers are increasingly turning to Zoopla.co.uk to make sense of and gain a better understanding of the market. This coming year, we will continue to work towards our aim of making the market more effective for property consumers and professionals, by continuing to create a differentiated experience and launching new and exciting features that will benefit both."