Selling Guide

1. Target Market and Timing

To open your property up to the largest number of appropriate buyers, it’s important to consider your target market. Who do you think would like to buy your property? Once identified, try to tailor your space to appeal to this group of buyers – i.e. if you are hoping to appeal to young families, convert that office into an extra bedroom. Be careful, though, not to alienate other groups that might be interested.

Spring and autumn are traditionally the best times to sell, so aim to get your property ready to hit the market during these key times.


2. De-clutter and De-personalise

Some buyers struggle to visualise beyond what’s immediately visible. Anything they don’t like, even if it’s aesthetic and changeable, can put them off. Put away personal items and photos, and take down posters in children’s bedrooms. Clear away products in the bathroom and surfaces in the kitchen.

Put things you don’t use on a daily basis away, and put any larger pieces of furniture into storage or the attic. This will help create a feeling of space and make rooms appear bigger. Focus on the hallway, as this is where first impressions are made.


3. Freshen Up

A fresh coat of neutral paint, new tiling or lino can do wonders to smarten up a tired-looking property. Re-grouting tiles is a great way to spruce up the kitchen or bathroom. Other tips include replacing broken light bulbs, painting the front door, ironing linen for the bedrooms, fresh towels in the bathroom, taking down any heavy, dark window dressings and strategically placing flowers throughout.


4. Clean Up

If you can’t stretch to re-decoration, or simply don’t want to, it is essential that the house is spotless. A professional clean will help brighten up carpets and sofa covers, while sparkling windows help bring the outside in. People are inquisitive – they may well look inside cupboards and wardrobes to ascertain storage space, so have a good clear out. In cities such as London, the garden can be a deal-breaker, so be sure to make is as appealing as possible.


5. Instructing an Estate Agent

There’s no underestimating the value of an experienced, knowledgeable agent – someone who knows the area, understands the buyer demographics and can achieve a realistic price for your property.

Come and speak to Olivers; we’re confident we can help.


Help to Buy mortgage guarantee scheme facts:

• Available to all buyers (first time buyers and existing home owners)
• Available on all existing homes and new builds
• Applies to properties up to the value of £600,000
• Available in the UK
• Not available for those wishing to purchase a second home or buy-to-let
• Up to 95% traditional loan-to-value mortgages are available

Get in touch with Olivers today to see if Help to Buy could help you.

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